The Sterling Promise – Efficiency, Performance and Accountability
Sterling American Development delivers exceptional financial performance for our clients by closely supervising the third party management company we hire for each property. Combining operating efficiency, high performance standards and a level of accountability unmatched in the industry, our disciplined focus on third-party performance assures success of the partnership.
Lease-Up Velocity
Making any new property successful demands a well-orchestrated and ambitious lease-up program. The Sterling management team thrives on the challenge and excitement of new construction and lease-up opportunities. Our results speak for themselves as we continue to set new records for lease-up velocity.
Stabilized Management Oversight
You can count on confident and stable management from Sterling because we place our properties in experienced third-party hands. We insist that each and every site manager has the training, skills, and experience required to effectively manage properties with maximized occupancy and minimized operating expenses. We demand strict budget control are instilled in each manager, ensuring predictability and confidence in all money matters. We focus on maintenance and other improvements to protect asset values and all the smartest techniques to work to enhance property profitability.
Marketing
Dynamic marketing is essential to generate maximum revenues in a competitive real estate market. Sterling’s marketing leaderships attract residents throughout the property life cycle.
We continually review all aspects of our properties to optimize rate structures and develop potent marketing plans to attract and retain residents. This focus on ever-changing market demands Sterling achieve short and long-term goals to optimize client financial returns and investment safety.
Financial Accountability and Hands-On Management
Sterling clients appreciate the fact that we are always “watching the store.”
Senior management performs continuous accounting and management audits for every property. Weekly audits are done for random ledgers, move-ins, traffic and leases from the corporate office and on-site visits. Monthly property inspections ensure curb appeal and adherence to company property maintenance and management standards.
Sterling senior management is a hands-on team you can count on.
Information Reporting Services for Clients, Investors and Lenders
A secure web-based portal allows Sterling clients, lenders and investors to view detailed daily reports on our management operation, leasing and budgets. Standardized reports can be accessed and printed on demand. And, you can always request customized reports be provided in this secure Internet environment as well as internal marketing reports, including incisive graphs and trends and competitive property details.
At a glance, partners can clearly see where we are, where we are headed and how effectively we are competing with other comparable area properties. You can easily stay on top of things, which is exactly where you want to be.